Last updated: 26 August 2026
These Terms and Conditions govern your use of eddyrank.com and the SEO, AEO, local search and audit services provided by EddyRank (“EddyRank”, “we”, “us” or “our”). By using this website, booking a call, or engaging us for services, you agree to these terms.
If we sign a separate written proposal, statement of work or service agreement with you, that document takes precedence wherever it conflicts with these terms.
1. Definitions
- Client means the individual or business that engages EddyRank for services.
- Services means SEO, AEO (answer engine optimisation), local SEO and Google Business Profile management, SEO and AEO audits, and any related work described in a proposal or agreed in writing.
- Deliverables means the reports, content, recommendations, technical changes and other materials we produce for the Client.
- Retainer means a recurring monthly engagement for ongoing Services.
2. Services and scope
We will perform the Services described in the proposal or written scope agreed with the Client, with reasonable skill and care and in line with generally accepted industry practice. Work outside that scope is only performed once both parties agree it in writing, including any change to fees.
3. Term, renewal and cancellation
Retainers run on a month-to-month basis. There is no minimum term and no long-term lock-in.
Either party may cancel a Retainer by giving 30 days’ written notice by email. The Retainer then ends at the close of the 30-day notice period, and the Client remains responsible for fees covering that period. We will complete work already in progress during the notice period and provide a handover of the relevant deliverables and access.
We may suspend or terminate Services immediately if fees remain unpaid more than 14 days past their due date, if the Client asks us to do something unlawful or in breach of a search engine’s guidelines, or if the Client materially breaches these terms.
4. Fees and payment
- Retainer fees are invoiced monthly in advance and are due on the invoice date unless the proposal states otherwise.
- One-time services, including paid SEO and AEO audits, are payable in full before work begins.
- All fees are non-refundable. This includes one-time audit fees and any Retainer fee already paid for a current billing period, including where a Retainer is cancelled part-way through that period.
- Payments are made through the methods we specify, currently PayPal and bank transfer. Any transaction, currency conversion or bank fees are the Client’s responsibility.
- Quoted fees exclude any tax that may apply, and exclude third-party costs such as software subscriptions, paid tools, stock imagery, hosting or advertising spend unless the proposal says they are included.
- Invoices more than 14 days overdue may attract interest at 1.5% per month on the outstanding balance, and we may pause work until the account is settled.
If you are a consumer in the European Economic Area or the United Kingdom, nothing in this section removes any statutory cancellation or refund right you may have that cannot be excluded by law.
5. Client responsibilities
The Services depend on the Client’s cooperation. The Client agrees to:
- Provide timely access to the systems the work requires, including the website CMS or hosting, Google Business Profile, Google Analytics, Google Search Console, and any other platform identified in the scope.
- Provide accurate, current and lawful information about the business, including service areas, licensing, business hours and contact details.
- Ensure that all content, images, logos and other materials supplied to us are accurate and that the Client owns them or has the right to use them.
- Review and respond to requests for approval, feedback or information within a reasonable time, generally 5 business days.
- Tell us in advance about website redesigns, platform migrations, hosting changes or other work by third parties that could affect search performance.
Delays caused by the Client, or by the Client’s other suppliers, may push back timelines and outcomes. We are not responsible for a loss of performance caused by changes made to the Client’s website or Google Business Profile by anyone other than us.
6. No guarantee of results
SEO and AEO outcomes depend on factors outside our control, including search engine algorithms and ranking systems, the behaviour of competitors, the Client’s market and pricing, the age and authority of the Client’s domain, and changes made by Google and other platforms without notice.
We do not guarantee any specific ranking, position, traffic volume, number of leads, conversion rate, revenue figure or return on investment. Any projection, forecast, benchmark or past result we share, including case studies and figures from other clients, is an illustration of what has happened previously and is not a promise of what will happen for the Client.
We do not control Google, Bing, or any AI answer engine, and we cannot guarantee inclusion in, or continued presence in, their results, local packs, or AI-generated answers. Search engines may change their systems, suspend or remove listings, or apply penalties, and doing so is entirely at their discretion.
We use methods consistent with search engine guidelines. We do not use tactics designed to manipulate rankings in breach of those guidelines, and we will decline requests to do so.
7. Intellectual property
On receipt of full payment for the relevant work, the Client owns the Deliverables created specifically for them, including written content published on the Client’s website and reports prepared for the Client.
EddyRank retains ownership of its own methodologies, processes, templates, frameworks, checklists, internal tools and any pre-existing material used to produce the Deliverables, together with all improvements to them. Nothing in these terms transfers ownership of those to the Client.
Unless the Client tells us otherwise in writing, we may describe the work in general terms in our portfolio, case studies and marketing, including naming the Client and citing performance metrics.
8. Confidentiality
Each party will keep the other’s confidential information private and use it only to perform or receive the Services. This includes business plans, pricing, customer data, credentials and anything else reasonably understood to be confidential. This obligation continues after the engagement ends and does not apply to information that is public through no fault of the receiving party, or that must be disclosed by law.
9. Third-party platforms and services
The Services rely on platforms we do not control, including Google Search, Google Business Profile, Google Analytics, AI answer engines, website hosting providers and third-party plugins. We are not responsible for their availability, pricing, policy changes, data accuracy, outages, or for any action they take against the Client’s website or listings.
Our website may link to third-party sites. We provide those links for convenience and are not responsible for their content or practices.
10. Disclaimer of warranties
The website and its content are provided “as is” and “as available” for general information only, and nothing on it constitutes professional advice on which you should rely. To the fullest extent permitted by law, we exclude all warranties, conditions and representations that are not expressly stated in these terms, whether implied by statute or otherwise, including implied warranties of merchantability and fitness for a particular purpose.
11. Limitation of liability
To the fullest extent permitted by law, we are not liable for any indirect, incidental, special or consequential loss, or for loss of profit, revenue, business, goodwill, anticipated savings or data, however it arises.
Our total aggregate liability arising out of or in connection with the Services, whether in contract, tort, negligence or otherwise, is limited to the total fees paid by the Client to EddyRank in the 3 months immediately preceding the event giving rise to the claim.
Nothing in these terms limits liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for any other liability that cannot lawfully be limited.
12. Indemnity
The Client will indemnify EddyRank against claims, damages and reasonable costs arising from content or materials the Client supplies to us, from the Client’s breach of these terms, or from the Client’s violation of any law or third-party right, including intellectual property rights.
13. Non-solicitation
During the engagement and for 12 months afterwards, neither party will knowingly solicit for employment any employee or contractor of the other who was directly involved in the Services, without the other party’s written consent. This does not restrict general public job advertisements.
14. Force majeure
Neither party is liable for a failure or delay in performing its obligations caused by events beyond its reasonable control, including natural disasters, war, armed conflict, civil unrest, government action, epidemics, strikes, power failures, and failures of internet or telecommunications infrastructure. Payment obligations for work already performed are not excused by this section.
15. General
- Independent contractor. We provide the Services as an independent contractor. Nothing in these terms creates a partnership, joint venture, agency or employment relationship.
- Assignment. The Client may not assign these terms without our written consent. We may assign them as part of a transfer of our business.
- Severability. If any provision is found unenforceable, the rest remains in full effect.
- Entire agreement. These terms, together with any signed proposal or statement of work, form the entire agreement between the parties and replace any earlier discussions.
- Waiver. A failure to enforce a provision is not a waiver of the right to enforce it later.
16. Changes to these terms
We may update these terms from time to time. The version published on this page at the time you engage us applies to that engagement. We will notify active clients by email of any material change, which takes effect at the start of the next billing period.
17. Governing law and jurisdiction
These terms and any dispute arising out of them are governed by the laws of the State of Israel, without regard to conflict of law principles. The competent courts of Tel Aviv-Yafo have exclusive jurisdiction, save that we may bring proceedings to recover unpaid fees in the courts of the Client’s place of business.
18. Contact
Questions about these terms can be sent to contact@eddyrank.com.